![]() In fact, 50% of respondents cited integration between tech systems as a key internal barrier holding them back. If your tools don’t work together seamlessly, your employees risk being held back by data silos, slow processes, or lack of integration with other solutions. Choosing the right tool can be the difference between frustrating your team and empowering your employees. Choose the right technology to empower employeesĪdopting new technology to improve the customer experience is a crucial step for modern retailers. And keeping your customers happy is what will drive loyalty to your brand - and ultimately more revenue. When you remove the need to complete basic, repetitive tasks, your employees can focus on other ways to improve the business and enhance your customers’ experiences. Automation frees up time for employees to focus on higher value, more creative work. This lack of time is the perfect problem for automation to solve. Creativity applies to other aspects of retail as well, including developing new strategies and thinking innovatively about customer data and what new trends to examine next. Creative doesn’t necessarily mean dressing the shop floor or developing an ad. Unfortunately, 37% of retail leaders and 57% of mainstream retailers are still reporting that a lack of time to be creative is a barrier in their organization. It’s essential that employees have enough time to be creative. Unleashing creativity with automation and streamlined processes Automation gives time back to employees Gymshark aims to bring personalized experiences full circle. The outlet also features “The Sweat Room” - a fitness studio with a regular program of events and classes, plus community sessions. The goal was not only to sell gym clothes in its physical stores. And in October 2022, Gymshark opened its first physical store on London’s Regent Street. The British fitness apparel brand launched as an online-only, direct-to-consumer business. ![]() Where retailers once wondered how to translate the personal in-store experience online, now companies like Gymshark are bringing that bespoke experience based on insight and customer behavior back in store again. And merchants that integrate mobile and digital features into physical store experiences leave consumers more satisfied. ![]() Recent consumer research found that 54% of shoppers use their phones to compare costs in store. Mobile experiences are key to delivering the best hybrid shopping experience possible. Physical stores offer customers a chance to connect with brands on a deeper level with hands-on, fully immersive shopping experiences and events. Personalization is happening with both digital and in-store customers.
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